Open learning at Kaplan

I came across a great new course which I am weighing up whether I should embark upon, offered by an organisation called Kaplan Open learning which I believe if affiliated to the University of Essex.

I already have a Masters but I am particularly interested in the Internet Marketing Degree, partially because I am fast becoming a bit of an internet geek, but more so because I want to know more about the various methods that can be used to market on the interent and how those lessons can possibly apply to politics.

There are a range of modules which include:-

Level 1 Modules:

  1. Introduction to Online Learning and Personal Development Planning
  2. Business Environment
  3. Fundamentals of Marketing
  4. Business Skills
  5. Business Finance
  6. Human Resource Management

Level 2 Modules:

  1. Project Management
  2. Business Planning
  3. Market Research and Innovation
  4. Web Design
  5. Internet Marketing Applications
  6. Internet Marketing

What is more important for someone like me who is in full time employment is the flexibility to be able to study at my own time and pace from anywhere. These days flexible learning options really are quite valuable and it certainly has an appeal for me.

I have to say that having considered courses in the past, what really appeals to me is the variety of modules that seem to be covered. You aren’t just learning about marketing or indeed web design – both of which are if interest, you are also getting a good foundation in business skills and business finance for example, which are just as important.

Instead of looking into marketing courses that just offer a theoretical background without any real application to the business world, I think the offering from Kaplan really is very desirable as without a practical application, there is no point learning marketing just for its own sake. Who knows it could even help me market this website much better!

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