Webcameron – some advice

Well he's only gone and done it. He's gone and got a blog! I am sure there are going to be lots of critics who will suggest the fact that Cameron has decided to launch another blog is an attempt at 'all spin and no substance' but I have to disagree.

Firstly I think Cameron should be given an immense amount of credit (as indeed Francis Maude should) for embracing this new technology. Its a great way of getting your message directly across to the people.

But that has it's drawbacks – especially if you are the leader of a political party and indeed a Prime Minister in waiting.

I'm sure he doens't need my advice – but here is seven point plan that I hope will be of use. 

  1. Don't let your blog just show things when they go well. You will get setbacks – as everyone does in life – and people will want to see them. That will make your blog more realistic and readable.
  2. Top marks for allowing comments – but don't just let the comments be the positive ones. People won't believe the blog if that's all they see. You can't allow it to become just a propoganda tool.
  3. Make sure you ENGAGE with the comments people make. It's a great way of getting new ideas – and has to be a much better way at finding out what people thing – than some of the sham consultations the current government currently undertake.
  4. Blogging takes up a considerable amount of time – are you ready to make sure its updated at least once a day – hopefully more?
  5. Are you prepared to annoy the mainstream media? If you put an exclusive on your blog won't that upset the Times are the Telegraph? Are you going to make your blog THE place to find out what is going on? I hope so.
  6. Interact with other bloggers – they can be good friends – and can really help get your message across.
  7. Don't imitate others. There are many blogs out there with a niche of their own. Don't copy what's already out there.

GOOD LUCK – and keep us posted!



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